Supply Chain Management

Read The Great Rebate Runaround Case Study in the Simchi-Levi et al. text. Submit a thread of 550 words and respond to each of the 3 end-of-case discussion questions. Each question must be answered thoroughly and responses must be supported by the concepts introduced in the reading/study materials. Provide a brief description of the concepts and the significance of the concepts to practice in general, as well as what problems might be resolved through successful implementation of the concepts. Support your thread by citing at least 3 peer-reviewed journal articles. Your thread must be in current APA format and must include a reference list, and each question/answer must be delineated under an APA heading. Textbook Reading: David Simchi-Levi.: Chapters. 14-15 Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies.

1. This article describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.
2. Even if all rebates were redeemed, why might manufacturers still want to offer rebates rather than decrease wholesale prices?
3. Why do you suppose that Best Buy, rather than one of Best Buy’s big suppliers such as Sony or Panasonic, is considering eliminating rebates?

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